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Weekend Box Office: Transformers 3D Holds at Number One; Horrible Bosses Strong at Two

by Anthony D'Alessandro
July 10, 2011 4:24 AM
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Thompson on Hollywood
Michael Bay's Transformers: Dark of the Moon 3-D extravaganza, the top-grossing movie of the year, stayed on top despite a respectable 52% dip, followed by yet another R-rated raunch comedy at number two, (top ten box office chart, review links and trailers below). Anthony D'Alessandro reports.

Paramount’s Transformers: Dark of the Moon remained in full orbit at the weekend box office, earning $47 million and revving its domestic total to $261 million to overtake The Hangover Part II ($250.8 million) as the highest-grossing film of the year.

The other majors saw this coming: "they were warned,” as Optimus Prime would say. Rather than attempting to sideswipe Transformers 3 with another tentpole, Warner Bros./New Line and Sony/MGM both managed to outshine their estimates by counterprogramming comedies, R-rated Horrible Bosses ($28 million) and PG talking-animal movie Zookeeper ($21 million), respectively.

Thompson on Hollywood
Transformers 3 fell 52% -- one of the better declines for a 3-D film this year, behind Thor’s -47% sophomore frame and ahead of Pirates 4’s -56%. Given the amount of cash Transformers 3 is packing in its trunk, in addition to the 23% spike it enjoyed on Saturday night, there’s no denying that 3-D is lubricating its till. Overseas, Transformers 3 has amassed $384 million, raising its global cume to $645 million.

Warner Bros. and New Line execs applaud the results of Horrible Bosses, which beat the $26.2 million bow of Bridesmaids. Given the film’s low budget of $38 million, the studio would have been cheered by a $22 million opening, knowing they could still turn a profit. But it’s evident from the film's 5% uptick on Saturday and its A- Cinemascore (among 51% males and the 36% under-25 crowd) that Horrible Bosses can expect long-term summer employment at the movie theater. “With those exits we expect to hold,” gloated Jeffrey Goldstein, Warner Bros. senior vp of domestic distribution. Execs are crossing their fingers that Horrible Bosses will emulate the sleeper path of Wedding Crashers ($209.3 million). Another bonus for Horrible Bosses: critics gave it a pass at 73% fresh.

Much like Bad Teacher ($78.8 million) for Cameron Diaz, Horrible Bosses reps a game-changer for Jennifer Aniston, segueing from her romantic comedy safe haven to anarchistic laffers. From the moment the film was announced, word spread that Aniston was breaking her ‘Good Girl’ persona to play a potty-mouthed nymphomaniac. ‘Will she or won’t she appear nude?’ in the film became the driving hook. Some have argued that she's only as good as her male leads at the B.O>, but Horrible Bosses dismisses that notion. As Aniston did the talk show circuit (The Daily Show and Chelsea Lately), her appearance on The Actors Studio drew several praise for her candid, diva-less take on stardom.

The entire ensemble delivers on Horrible Bosses, which broadens audience appeal for Jason Sudeikis and Charlie Day following their respective also-rans, Hall Pass ($45.1 million) and Going the Distance ($17.8 million) while upping the leading man status of Jason Bateman who should trigger more belly laughs on August 5 with The Change Up.

Sony knew last year that Zookeeper was a keeper for the summer after it scored lofty results in test screenings. Though Zookeeper didn’t hit a Paul Blart:Mall Cop ($31.8 million) opening for Kevin James, that can be largely attributed to its hefty competition. The film scored a healthy A- Cinemascore among the under-18 crowd (overall was B+). Families made up 52% of the crowd; moms hoarded 53% of seats. Critics would rather be locked in a zoo than watch it at 15% rotten.

While post-holidays frames are notorious for losing audiences, a majority of the top ten films boasted solid holds. Bridesmaids($158.2 million) and Midnight in Paris ($38.7 million) tied for 11th with $2.7 million apiece with the latter closing in on Hannah and Her Sisters ($40.1 million) as Woody Allen’s highest stateside grosser.

Top Ten Weekend Box Office Chart

1. Transformers: Dark of the Moon $47 million down 52% in its second weekend at 4,107 theaters. $11,450 theater average. Domestic total: $261 million.

2. Horrible Bosses (WB/New Line) $28.1 million in its first weekend at 3,040 theaters. $9,247 theater average. Domestic total: $28.1 million.

3. Zookeeper (Sony) $21 million in its first weekend at 3,482 theaters. $6,031 theater average. Domestic total: $21 million.

4. Cars 2 (Disney) $15.2 million down 42% in its third weekend at 3,990 theaters. $3,812 theater average. Domestic total: $148.8 million.

5. Bad Teacher (Sony) $9 million down 38% in its third weekend at 2,962 theaters. $3,038 theater average. Domestic total: $78.8 million.

6. Larry Crowne (U/Vendome) $6.3 million down 52% in its second weekend at 2,976 theaters. $2,105 theater average. Domestic total: $26.5 million.

7. Super 8 (Paramount) $4.8 million down 39% in its fifth weekend at 2,292 theaters. $2,105 theater average. Domestic total: $118.1 million.

8. Monte Carlo (Fox/Regency) $3.8 million down 49% in its second weekend at 2,473 theaters. $1,537 theater average. Domestic total: $16.1 million.

9. Green Lantern (Warner Bros.) $3.13 million down 52% in its fourth weekend at 2,015 theaters. $1,551 theater average. Domestic total: $109.7 million.

10. Mr. Popper’s Penguins (Fox) $2.85 million down 48% in its fourth weekend at 1,996 theaters. $1,428 theater average. Domestic total: $57.7 million.

Horrible Bosses, Warner Bros., USA | Dir: Seth Gordon; Cast: Jason Bateman, Charlie Day, Jason Sudeikis, Jennifer Aniston, Colin Farrell | TOH! Review & Round-up | 88% Tomatometer | 59% Metacritic | Caryn James calls it "The Real Hangover Sequel."

Zookeeper, Columbia Pictures, USA | Dir: Frank Coraci: Cast: Kevin James, Rosario Dawson, Adam Sandler, Sylvester Stallone, Judd Apatow | Tomatometer | Metacritic.


  • ag | July 10, 2011 8:07 AMReply

    surprised estimates for 'horrible bosses' were below $28m.

  • mary | July 10, 2011 5:44 AMReply

    Jennifer Aniston had already broken out from her ‘Good Girl’ persona. For instance, her character in "The Good Girl" was not a good girl at all; she also played one of the villains in "Derailed " (both "The Good Girl" and "Derailed " enjoyed modest domestic box office successes) .

    Nudity of famous actresses is actually an unlikeable material for mainstream theatrical audience in US, even though it still sells very well overseas (ie. the $30 million-budgeted film "Love & Other Drugs" was a domestic box office disappointment, but that film eventually grossed $102 million at worldiwde box office). Of course, Jennifer Aniston doesn't have any nude scene in "Horrible Bosses".

    Good to see another modest-budget R-rated comedy ("Horrible Bosses") wins over a big-budget PG-rated comedy ("Zookeeper").

    The daily gross of "Zookeeper" only increased about 2% on Saturday - a bad sign for a Family film. Kevin James also doesn't have big box office draw in overseas. So the $80 million-budgeted "Zookeeper" will probaly be another moneyloser for MGM.....
    Interestingly, both "Zookeeper" and "Monte Carlo" are the PG-rated films that scored lofty results in test screenings but disappoint at box office...... (and both films opened in the same month)

    Looks like "Beats, Rhymes & Life: The Travels of a Tribe Called Quest" will be another good box office success for Sony Pictures Classics.

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