Click to Skip Ad
Closing in...
Toronto Film Festival Lineup: What Did They Get? Toronto Film Festival Lineup: What Did They Get? Richard Linklater's Untitled New Film Pushed to 2016, Might Direct Jennifer Lawrence Movie Richard Linklater's Untitled New Film Pushed to 2016, Might Direct Jennifer Lawrence Movie Jill Soloway Says "There Is an All Out-Attack" on Female Filmmakers Jill Soloway Says "There Is an All Out-Attack" on Female Filmmakers 'Steve Jobs' Joins Fall Festival Contenders as NYFF Centerpiece Gala: What's Coming Up and What's Not (UPDATED) 'Steve Jobs' Joins Fall Festival Contenders as NYFF Centerpiece Gala: What's Coming Up and What's Not (UPDATED) Arthouse Audit: Is 'Phoenix' This Year's 'Ida'? 'Mr. Holmes' Stays Strong Arthouse Audit: Is 'Phoenix' This Year's 'Ida'? 'Mr. Holmes' Stays Strong Friday Box Office: Sandler's 'Pixels' Gets Mixed Response, 'Paper Towns,' 'Southpaw' Not Far Behind Friday Box Office: Sandler's 'Pixels' Gets Mixed Response, 'Paper Towns,' 'Southpaw' Not Far Behind Scott Foundas Explains Why He's Leaving Film Criticism--Again--for Amazon Studios Scott Foundas Explains Why He's Leaving Film Criticism--Again--for Amazon Studios Congrats to Monica Bellucci: She's Making History Congrats to Monica Bellucci: She's Making History Broad Green Dates 'Knight of Cups' and Two More Releases Broad Green Dates 'Knight of Cups' and Two More Releases Watch: The Secret Ingredient to David Lynch's Disorienting Cinema Watch: The Secret Ingredient to David Lynch's Disorienting Cinema First Look: 'No' Director Pablo Larraín Channels 'Neruda' with Gael García Bernal First Look: 'No' Director Pablo Larraín Channels 'Neruda' with Gael García Bernal Is 'The Revenant' the Most Hellish Shoot of All Time? Is 'The Revenant' the Most Hellish Shoot of All Time? Broad Green Enters Long-Term Home Video Deal with Universal for Burgeoning Slate Broad Green Enters Long-Term Home Video Deal with Universal for Burgeoning Slate Gabriel García Márquez Documentary Coming Soon (Trailer) Gabriel García Márquez Documentary Coming Soon (Trailer) Watch 'SPECTRE' Trailer: James Bond Meets the Author of His Pain Watch 'SPECTRE' Trailer: James Bond Meets the Author of His Pain 'BoJack Horseman,' 'Rick and Morty,' and Our Love/Hate Relationship with TV 'BoJack Horseman,' 'Rick and Morty,' and Our Love/Hate Relationship with TV Why I Can't Wait to See 'Crimson Peak,' Guillermo del Toro's Sumptuous Period Thriller (VIDEO) Why I Can't Wait to See 'Crimson Peak,' Guillermo del Toro's Sumptuous Period Thriller (VIDEO) First Look at Julianne Moore and Ellen Page as a Gay Couple in 'Freeheld' First Look at Julianne Moore and Ellen Page as a Gay Couple in 'Freeheld' Why Kevin Costner Paid for 'Black or White' (New Trailer, Sneak Preview Q & A) Why Kevin Costner Paid for 'Black or White' (New Trailer, Sneak Preview Q & A) Gabriel García Márquez and Akira Kurosawa Talk Film, Writing and 'Rhapsody in August' in 1991 Gabriel García Márquez and Akira Kurosawa Talk Film, Writing and 'Rhapsody in August' in 1991

Weinstein Co. Is Smart to Move Up 'Silver Linings Playbook'

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood November 5, 2012 at 2:22PM

Harvey Weinstein is moving up the release of the much-buzzed about comedy "SIlver Linings PLaybook" by one week, opening on November 16 in ten key cities such as NY and LA, to generate some box office momentum before the final awards push in December and January.
0
Bradley Cooper in 'Silver Linings Playbook'
Bradley Cooper in 'Silver Linings Playbook'

It took a lot of hard work to make David O. Russell's "Silver Linings Playbook" as good as it is. Sometimes when a film company goes through the labor pains of giving birth to something--especially a much-previewed comedy, which was editing so close to the wire before its Toronto premiere that it didn't make Telluride--they don't necessarily see what they have. (The film did win the People's Choice there.) Thus Harvey Weinstein is moving up the release of the much-buzzed about comedy by one week, opening on November 16 in ten key cities such as NY and LA, to generate some box office momentum before the final awards push in December and January.

Basically the company knows that there's such good word of mouth generated by anyone seeing this film that it will only boost their returns during the holiday frame.

"We are thrilled with the fantastic reception the film has received thus far," said TWC distribution chief Erik Lomis. "Looking at the marketplace we thought we would take advantage of the great word of mouth and have some exclusive runs in advance of our wide release."

Check out Sophia Savage's video interview with David O. Russell and Bradley Cooper at the AFI FEST and my flip cam interview with Jennifer Lawrence.

This article is related to: AFI, Silver Linings Playbook, Bradley Cooper, Jennifer Lawrence


E-Mail Updates








Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.