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Weinstein Co. Is Smart to Move Up 'Silver Linings Playbook'

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood November 5, 2012 at 2:22PM

Harvey Weinstein is moving up the release of the much-buzzed about comedy "SIlver Linings PLaybook" by one week, opening on November 16 in ten key cities such as NY and LA, to generate some box office momentum before the final awards push in December and January.
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Bradley Cooper in 'Silver Linings Playbook'
Bradley Cooper in 'Silver Linings Playbook'

It took a lot of hard work to make David O. Russell's "Silver Linings Playbook" as good as it is. Sometimes when a film company goes through the labor pains of giving birth to something--especially a much-previewed comedy, which was editing so close to the wire before its Toronto premiere that it didn't make Telluride--they don't necessarily see what they have. (The film did win the People's Choice there.) Thus Harvey Weinstein is moving up the release of the much-buzzed about comedy by one week, opening on November 16 in ten key cities such as NY and LA, to generate some box office momentum before the final awards push in December and January.

Basically the company knows that there's such good word of mouth generated by anyone seeing this film that it will only boost their returns during the holiday frame.

"We are thrilled with the fantastic reception the film has received thus far," said TWC distribution chief Erik Lomis. "Looking at the marketplace we thought we would take advantage of the great word of mouth and have some exclusive runs in advance of our wide release."

Check out Sophia Savage's video interview with David O. Russell and Bradley Cooper at the AFI FEST and my flip cam interview with Jennifer Lawrence.

This article is related to: AFI, Silver Linings Playbook, Bradley Cooper, Jennifer Lawrence


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.