Click to Skip Ad
Closing in...
Berlin Review: Could 'War on Everyone' Be the Best Bad Cop Comedy Ever? Berlin Review: Could 'War on Everyone' Be the Best Bad Cop Comedy Ever? Berlin Review: With 'Midnight Special,' Jeff Nichols Offers Up a Very Special Sci-Fi Thriller Berlin Review: With 'Midnight Special,' Jeff Nichols Offers Up a Very Special Sci-Fi Thriller How They Designed the Characters and Sounds for the Oscar-Nominated 'Mad Max: Fury Road' How They Designed the Characters and Sounds for the Oscar-Nominated 'Mad Max: Fury Road' Meryl Streep to Fund The Writers Lab, Supporting Women Screenwriters Over 40 (EXCLUSIVE) Meryl Streep to Fund The Writers Lab, Supporting Women Screenwriters Over 40 (EXCLUSIVE) Oscar Predictions 2016 Oscar Predictions 2016 Roger Deakins on Shooting Hollywood From the Inside Out in 'Hail, Caesar!' (Video) Roger Deakins on Shooting Hollywood From the Inside Out in 'Hail, Caesar!' (Video) A Letter to Michael B. Jordan A Letter to Michael B. Jordan Bona Fide Acquires Movie Rights to Knausgaard New York Times Series 'My Saga' for Alexander Payne (EXCLUSIVE) Bona Fide Acquires Movie Rights to Knausgaard New York Times Series 'My Saga' for Alexander Payne (EXCLUSIVE) WATCH: 9 Oscar-Nominated Screenwriters on How They Got Their Start, Their Writing Process, and Much More WATCH: 9 Oscar-Nominated Screenwriters on How They Got Their Start, Their Writing Process, and Much More Inside the Oscar Nominees Lunch Inside the Oscar Nominees Lunch How John Ridley and Company Create the Emotional Resonance of 'American Crime' How John Ridley and Company Create the Emotional Resonance of 'American Crime' Top 10 Takeaways:  'Hail, Caesar!' Leads Three New Releases—Which Barely Total $20 Million Top 10 Takeaways: 'Hail, Caesar!' Leads Three New Releases—Which Barely Total $20 Million 'Deadpool' Review & Roundup: Ryan Reynolds Finds a Franchise Worthy of His Talents 'Deadpool' Review & Roundup: Ryan Reynolds Finds a Franchise Worthy of His Talents Arthouse Audit: 'The Club' and 'Rams' Reveal Weakness in Subtitled Film Market Arthouse Audit: 'The Club' and 'Rams' Reveal Weakness in Subtitled Film Market Inside the Directors Guild Awards Inside the Directors Guild Awards Joel & Ethan Coen Crack Each Other Up, And Me, Talking About 'Hail, Caesar!' Joel & Ethan Coen Crack Each Other Up, And Me, Talking About 'Hail, Caesar!' WATCH: Oscar Nominee Tom Hardy Explains Why Shooting 'The Revenant' Was So Bloody Hard (EXCLUSIVE VIDEO) WATCH: Oscar Nominee Tom Hardy Explains Why Shooting 'The Revenant' Was So Bloody Hard (EXCLUSIVE VIDEO) How They Created the Bear VFX for the Mauling of Leonardo DiCaprio in 'The Revenant' How They Created the Bear VFX for the Mauling of Leonardo DiCaprio in 'The Revenant' How Quentin Tarantino Resurrected Ultra Panavision 70 for 'The Hateful Eight' How Quentin Tarantino Resurrected Ultra Panavision 70 for 'The Hateful Eight' What Happened to Scorsese's $70-Million Short 'The Audition' Starring DiCaprio, De Niro and Pitt? What Happened to Scorsese's $70-Million Short 'The Audition' Starring DiCaprio, De Niro and Pitt?

Weinsteins to Rerelease Holocaust Drama Sarah's Key In Theaters, During Award Season

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood November 2, 2011 at 6:46AM

As if The Weinstein Co. didn't have enough going on right now--with a plethora of releases hitting theaters inside the crowded awards season corridor, including The Iron Lady, Coriolanus, W.E., The Artist and My Week with Marilyn --the company is rereleasing summer movie Sarah's Key, clearly hoping for some awards attention.
2
Weinsteins to Rerelease Holocaust Drama Sarah's Key In Theaters, During Award Season
Sarah's Key

As if The Weinstein Co. didn't have enough going on right now--with a plethora of releases hitting theaters inside the crowded awards season corridor, including The Iron Lady, Coriolanus, W.E., The Artist and My Week with Marilyn --the company is rereleasing summer movie Sarah's Key, clearly hoping for some awards attention.

It's been a while since the Weinsteins released Oscar-winner The King's Speech ($138 million domestic). TWC has released some underwhelming films this year, including that $30-million animated flop Hoodwinked 2: Hood vs. Evil ($10 million), plus pick-ups The Company Men ($4.4 million), Miral ($337,000), Submarine ($467,000), Our Idiot Brother ($24.7 million), Apollo 18 ($17 million), I Don't Know How She Does It ($9.6 million) and Dirty Girl ($51,431).

So why expend more energy and money on putting World War II drama Sarah's Key ($7.1 million) into 300 stateside screens on November 4? TWC distribution chief Erik Lomis cites the film's emotional impact and historic importance as a reason to try and unlock more audiences: "We know there’s an even bigger audience for the movie, and that’s why we’re re-releasing it now, in a wider pattern, and just in time for awards consideration.”

Harvey Weinstein has a good nose for what Golden Globe and Oscar voters will respond to, and that often includes holocaust dramas. (TWC proclaims in their release that "Abraham H. Foxman, National Director of the Anti-Defamation League and a Holocaust survivor, calls Sarah's Key 'One of the most important movies of the year.'")

But I question the math here. Is the cost of a rerelease worth the potential added value to the movie's ancillary performance? (The DVD comes out November 22.) While critical reaction was solid (74% on Rotten Tomatoes), this sort of middlebrow film is unlikely to wind up on year-end ten best lists.

The other possibility is that Weinstein is doing a favor for friends, either the filmmakers or the lead actress, Kristin Scott Thomas, hoping to use her in future projects. She is always a possibility for the Oscar zone. This is presumably why Weinstein is pushing Madonna's W.E. so hard, in the face of near-universal rejection by critics at various festivals (its tomatometer ranking is 33 %). He must believe that the the Hollywood Foreign Press Association will have stars in their eyes.

Based on the Tatiana de Rosnay best-seller Sarah's Key, which was published in 40 countries, the film tells the story of an American journalist living in Paris (Scott Thomas), who researches an article about the Vel' d'Hiv Roundup in 1942 in France and finds connections to her own family. The novel was on the New York Times Bestseller List for 138 weeks, pushed by the movie over the summer.

Sarah's Key is directed by Gilles Paquet-Brenner and based on the novel "Sarah's Key" by Tatiana de Rosnay. Written by Serge Joncour and Gilles Paquet-Brenner, the film stars Kristin Scott Thomas, Mélusine Mayance, Niels Arestrup, Frédéric Pierrot, Michel Duchaussoy, Dominique Frot, Gisèle Casadesus, Aidan Quinn and Natasha Mashkevich.

This article is related to: Awards, Awards, Genres, Independents, Oscars, Golden Globes, Critics Groups, Period, Drama, Weinsteins


E-Mail Updates






Festivals on TOH



Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.