EW Cover Sells When Bond Met Indy, Not Cowboys & Aliens

by Anne Thompson and Maggie Lange
July 21, 2011 7:20 AM
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"When Bond Met Indy" is a headline to woo any fan of movies, Hollywood icons, or handsome men. That's what EW's cover story sells with a joint profile of Harrison Ford and Daniel Craig.

But the cover isn't really promoting the pair's upcoming movie Cowboys & Aliens, which has not been tracking well in advance of its July 29 release. The film is the first major tentpole to premiere at Comic-Con. (Trailer posted below.)

This genre-bender from director Jon Favreau (Iron Man) mashes sci-fi thriller with period western as extraterrestrials invade a small town in 1870s New Mexico. Even Ford admits to EW that when he first heard the concept he "frankly didn't get it at all." Talking to Favreau about the visuals helped him understand and convinced him to be on board.

More: Directors, festivals, Franchises, Genres, Headliners, Summer Movies, Media, Marketing, Jon Favreau, Comic-Con, Indiana Jones, James Bond, Sci-fi, Western

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EW Cover Sells When Bond Met Indy, Not Cowboys & Aliens

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EW Cover Sells When Bond Met Indy, Not Cowboys & Aliens

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