Who Sold You at Super Bowl XLVI 2012? Vote for Best TV Spot

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by Anne Thompson and Sophia Savage
February 6, 2012 2:44 PM
1 Comment
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Like many folks on my movie-oriented Twitterfeed, I watched and tweeted the entertainment side of the Super Social Bowl and tuned out the game. And I was disappointed as hell by the super-expensive ($3.5 million per 30 seconds) TV spots created by the Hollywood studios' best and brightest.

The biggest disaster was the spot for Disney tentpole "John Carter," which is already shaping up as a behemoth disaster and did not need a spot that would actively turn people off the $250 million Martian adventure, which features performance capture aliens and bears some resemblance to blockbuster "Avatar," which also did not promo well in advance. Universal/Hasbro's "Battleship," directed by Peter Berg and starring Liam Neeson, who also turned up in a "Star Wars: Episode One 3D" spot, looked like a "Transformers" sequel. This is not good. In a field of lackluster movie spots, Disney (and Marvel) did the best, selling their magnificent line-up in "The Avengers," which made you want to see the movie, at least. 

Advertiser Coca Cola was too tired to get out of bed for the job, and reused polar bears in at least $10.5 million worth of space. Others tried harder (Budweiser) but lacked that certain something. Chrysler delivered movie star Clint Eastwood in the night's most effective (and least delusional) ad promoting Detroit, directed by David Gordon Green. Many folks decided it was political--and pro-Obama. "That settles it," tweeted Damon Lindeloff ("Lost"). "I'm voting for Eastwood in November." UPDATE: Not so fast, reports New York Vulture, who got Eastwood' manager on the phone.

Who sold you during Super Bowl XLVI?

Best Commercial - Super Bowl XLVI
Eastwood for Detroit
Broderick for Honda
Seinfeld for Acura
Prohibition for Budweiser
Polar Bears for Coca Cola
Elton John and Melanie Amaro for Pepsi
Will Arnett for Hulu
Battleship
The Avengers
John Carter
The Hunger Games
Vampires for Audi
Star Wars 3D
  
pollcode.com free polls 

Here's more from TOH! on the trailers.

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1 Comment

  • Relli | February 6, 2012 5:10 PMReply

    I thought the John Carter spot was really interesting - the technique of having a bunch of shots within the title. I don't know why IndieWire keeps insisting it's going to be a "disaster." All I'm seeing from people who have screened it early is that it's really good. And there's a reason why the story sounds a little like Avatar: the Edgar Rice Burroughs novels for John Carter are what Avatar was loosely based on. Avatar was the copy cat; I'm looking forward to seeing Andrew Stanton's vision for this one.

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