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Who Sold You at Super Bowl XLVI 2012? Vote for Best TV Spot

Thompson on Hollywood By Anne Thompson and Sophia Savage | Thompson on Hollywood February 6, 2012 at 2:44PM

Like many folks on my movie-oriented Twitterfeed, I watched and tweeted the entertainment side of the Super Social Bowl and tuned out the game. And I was disappointed as hell by the super-expensive ($3.5 million per 30 seconds) TV spots created by the Hollywood studios' best and brightest.
1
Super Bowl 2012

Like many folks on my movie-oriented Twitterfeed, I watched and tweeted the entertainment side of the Super Social Bowl and tuned out the game. And I was disappointed as hell by the super-expensive ($3.5 million per 30 seconds) TV spots created by the Hollywood studios' best and brightest.

The biggest disaster was the spot for Disney tentpole "John Carter," which is already shaping up as a behemoth disaster and did not need a spot that would actively turn people off the $250 million Martian adventure, which features performance capture aliens and bears some resemblance to blockbuster "Avatar," which also did not promo well in advance. Universal/Hasbro's "Battleship," directed by Peter Berg and starring Liam Neeson, who also turned up in a "Star Wars: Episode One 3D" spot, looked like a "Transformers" sequel. This is not good. In a field of lackluster movie spots, Disney (and Marvel) did the best, selling their magnificent line-up in "The Avengers," which made you want to see the movie, at least. 

Advertiser Coca Cola was too tired to get out of bed for the job, and reused polar bears in at least $10.5 million worth of space. Others tried harder (Budweiser) but lacked that certain something. Chrysler delivered movie star Clint Eastwood in the night's most effective (and least delusional) ad promoting Detroit, directed by David Gordon Green. Many folks decided it was political--and pro-Obama. "That settles it," tweeted Damon Lindeloff ("Lost"). "I'm voting for Eastwood in November." UPDATE: Not so fast, reports New York Vulture, who got Eastwood' manager on the phone.

Who sold you during Super Bowl XLVI?

Best Commercial - Super Bowl XLVI
Eastwood for Detroit
Broderick for Honda
Seinfeld for Acura
Prohibition for Budweiser
Polar Bears for Coca Cola
Elton John and Melanie Amaro for Pepsi
Will Arnett for Hulu
Battleship
The Avengers
John Carter
The Hunger Games
Vampires for Audi
Star Wars 3D
  
pollcode.com free polls 

Here's more from TOH! on the trailers.

This article is related to: Video, Media, Trailers, Studios


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.