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Do Something Reel Film Festival Travels USA To Support Green Filmmaking

Thompson on Hollywood By Sophia Savage | Thompson on Hollywood March 14, 2011 at 3:44AM

Whole Foods Markets' Do Something Reel Film Festival will launch April 1. In celebration of Earth Month, the festival will travel to 70 cities across America with six films to help remind audiences of the small changes they can make to benefit the planet, while also supporting environmental "green" filmmaking.
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Thompson on Hollywood


Whole Foods Markets' Do Something Reel Film Festival will launch April 1. In celebration of Earth Month, the festival will travel to 70 cities across America with six films to help remind audiences of the small changes they can make to benefit the planet, while also supporting environmental "green" filmmaking.

Whole Foods Co-CEO Walter Robb states:

"We want to raise awareness of environmental and food issues, and support filmmakers who are creating films that inspire people to question the impact our choices have on our health, body and environment. We see film as an inspirational medium that can spark an active dialogue and encourage people to take action locally.”

The films screened in theaters will be accompanied by filmmaker discussions, in person and via Skype. A portion of the ticket sales from the traveling festival will go towards a production/development grant for filmmakers that focus on consumer and environmental issues. The films are listed below:

Bag It! – In this highly entertaining and eye-opening film, filmmaker Suzan Beraza follows Jeb Berrier as he navigates our plastic-reliant world.  Jeb is not a radical environmentalist, but an average American who decides to take a closer look at our cultural love affair with plastics.  www.bagitmovie.com

Lunch Line – This deeply affecting film from filmmakers Mike Graziano and Ernie Park follows six kids from one of the toughest neighborhoods in Chicago as they set out to fix school lunch – and wind up at the White House.  Their unlikely journey parallels the dramatic transformation of school lunch from a patchwork of local anti-hunger efforts to a robust national feeding program.  www.lunchlinefilm.com

On Coal River – A compelling and transcendent narrative on the human costs of coal and strip-mining, this provocative film from filmmakers Francine Cavanaugh and Adams Woods follows the journey of a former coal miner and his neighbors, residents of Coal River Valley in West Virginia, as they transform from so-called victims to fearless and informed experts on mountaintop removal. www.oncoalriver.com

PLANEAT [trailer below] – This visually stunning film from filmmakers Shelley Lee Davis and Or Shlomi tells the story of the scientists, farmers and chefs tackling one of the greatest problems of our age:  Western culture’s love affair with meat and dairy.  Through an extraordinary personal and mouthwatering culinary journey we discover the wide range of medical and environmental benefits of eating our veggies.  www.planeat.tv

Urban Roots – Filmmaker Mark MacInnis tells the powerful story of a group of dedicated Detroiters working tirelessly to fulfill their vision for locally grown, sustainably farmed food in a city cut off from real food and limited to processed fast food. This group has taken on the enormous task of changing this reality.  www.urbanrootsamerica.com

Vanishing of the Bees [pictured above] – Narrated by Oscar-nominated actress Ellen Page, this cautionary tale from filmmakers George Langworthy and Maryam Heinen reveals the mystery of the disappearing bees, and the links to industrial farming and our attitude toward the natural world.  Starring in this real-life drama is a commercial bee farmer who sounded the alarm when his bee colonies collapsed and his business was decimated.  www.vanishingbees.com

As part of the Festival, Whole Foods Market will also stream the documentary, Dig It on www.dosomethingreel.com  on Earth Day, April 22. This energetic, call-to-action film features the members of the band Pearl Jam as they participate in tree-planting actions and beautification efforts in New York City, Los Angeles and San Francisco.

The festival is presented in association with Applegate Farms and RiceSelect™, with additional support from EVOL Burritos, Food Should Taste Good, and Siggi’s.
For additional information about the festival, a complete schedule of events in each of the 70 markets and details about the grant program, please visit www.dosomethingreel.com.

Trailer linked to planeat.tv from PLANEAT on Vimeo.

This article is related to: Festivals, Genres, Media, Marketing, Documentaries


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Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.