At Tuesday's meeting of the Motion Picture Academy board of governors, they changed campaign rules for the music branch. They acted in response to this year's controversial revocation of music branch member Bruce Broughton's original song Oscar nomination. He had e-mailed some 70 music branch members calling their attention to his song, entry #57, which he wanted them to check out. When "Alone Yet Not Alone" from a unknown indie faith-based film was among the initial five song nominees, it stood out like a sore thumb.
Now the rules are crystal clear: "Music Branch members may not contact other Music Branch members to promote the nomination of their own song in any way, including via mail, email, telephone or social media account." Music branch members are also forbidden to attend any special live performances of eligible songs-- unless they are attached to a screening.