As Zimmerman Verdict Brings Protests, Weinsteins Push 'Fruitvale Station' and BET Special

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by Anne Thompson and Beth Hanna
July 15, 2013 1:09 PM
3 Comments
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Michael B. Jordan and Melonie Diaz in "Fruitvale Station"
Nobody knows better than The Weinstein Co. how to push a movie into the zeitgeist. Ever since he acquired "Fruitvale Station" at Sundance, Harvey Weinstein has had the Oscars in his sights for this true story. He knows that Saturday's verdict of not guilty for George Zimmerman makes the already well-reviewed and well-attended "Fruitvale Station" all the more relevant. 

Weinstein wants to make this movie a must-see. To that end on July 15, TWC will air the special "Fruitvale Station: The Story of Oscar Grant" on BET at 7:30pm ET/PT.

The 30-minute making-of special traces the journey of the film from its production, to Sundance (where it won both the Grand Jury and Audience awards), Cannes (where it played in Un Certain Regard) and now its theatrical release.

Directed by Ryan Coogler and starring Michael B. Jordan, Melonie Diaz and Octavia Spencer, "Fruitvale Station" centers on the last 24 hours in the life of Oscar Grant, who was shot point-blank by an Oakland BART police officer in 2009. Check out the film's strong opening weekend box office here. And our interview with Coogler here. MovieCityNews' David Poland interviews Oscar Best Actor prospect Jordan below. 

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3 Comments

  • D'Trayvon | July 15, 2013 7:35 PMReply

    George Zimmer has been fired from Men's Wearhouse, a suit & tie clothing chain. The people have spoken and have made Mr. Zimmer's life a living hell, because he shot an unarmed teen, who had lean and skittles! The people one this time! No matter what, George will never work at Men's Wearhouse AGAIN! Brad "Theodore Luscious Jackson" Pitt already had a movie about the Kills on it! World War Z! When one talks about violence one can say to oneself about the situation...
    Where is Yusef Gordon-Levitt? The Robin Hood man, in The Dark Nite? He used violence to hurt angry people, who get get their nutrition through an enema like Bane Darkness...

    Bane Darkness knows the PAIN! And the rain in Spain...

  • CJ Lawrence | July 15, 2013 2:40 PMReply

    Oscar Grant was shot by Oakland BART police. BART (Bay Area Rapid Transit) is a train system that people commute the SF Bay Area upon. BART officers, while armed, are not real police and are only supposed to detain people until the real police arrive.

  • DJ | July 15, 2013 1:44 PMReply

    Monetizing the tragedy of the trial and Trayvon's death in the name of pushing product -- what a shocker. Now waiting for the TWC press release, promising to donate "a percentage of the proceeds" to the Martin family.

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