Nobody knows better than The Weinstein Co. how to push a movie into the zeitgeist. Ever since he acquired "Fruitvale Station" at Sundance, Harvey Weinstein has had the Oscars in his sights for this true story. He knows that Saturday's verdict of not guilty for George Zimmerman makes the already well-reviewed and well-attended "Fruitvale Station" all the more relevant.
Weinstein wants to make this movie a must-see. To that end on July 15, TWC will air the special "Fruitvale Station: The Story of Oscar Grant" on BET at 7:30pm ET/PT.
The 30-minute making-of special traces the journey of the film from its production, to Sundance (where it won both the Grand Jury and Audience awards), Cannes (where it played in Un Certain Regard) and now its theatrical release.
Directed by Ryan Coogler and starring Michael B. Jordan, Melonie Diaz and Octavia Spencer, "Fruitvale Station" centers on the last 24 hours in the life of Oscar Grant, who was shot point-blank by an Oakland BART police officer in 2009. Check out the film's strong opening weekend box office here. And our interview with Coogler here. MovieCityNews' David Poland interviews Oscar Best Actor prospect Jordan below.