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First Poster Art for Zhang Yimou's Oscar Hopeful Flowers of War with Christian Bale Not Inspired

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood September 26, 2011 at 7:41AM

Picking the right poster art is an art in itself, and China's treatment for its official Oscar submission, Zhang Yimou's $90 million The Flowers Of War, leaves much to be desired.
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Thompson on Hollywood

Picking the right poster art is an art in itself, and China's treatment for its official Oscar submission, Zhang Yimou's $90 million The Flowers Of War, leaves much to be desired.

I saw 20 minutes of footage at the Toronto Film Festival, where the producers were seeking to sell the film, which stars Christian Bale as a guy who becomes the reluctant saviour to a group of innocent school girls as well as some hardened prostitutes who take refuge at a cathedral during the horrific 1937 Nanking massacre. Ideally the filmmakers want to close a deal with a North American distributor in time for a year-end Oscar-qualifying release. The film opens December 16 in Asia. Finding the right home would help to find the right way to position the film, which will require delicate handling.

Full poster below.

Thompson on Hollywood

[poster via ThePlaylist]

This article is related to: Awards, Directors, Festivals, Genres, Headliners, Marketing, Oscars, Toronto, Period, Drama, Foreign, Christian Bale


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