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First Poster Art for Zhang Yimou's Oscar Hopeful Flowers of War with Christian Bale Not Inspired

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood September 26, 2011 at 7:41AM

Picking the right poster art is an art in itself, and China's treatment for its official Oscar submission, Zhang Yimou's $90 million The Flowers Of War, leaves much to be desired.
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Thompson on Hollywood

Picking the right poster art is an art in itself, and China's treatment for its official Oscar submission, Zhang Yimou's $90 million The Flowers Of War, leaves much to be desired.

I saw 20 minutes of footage at the Toronto Film Festival, where the producers were seeking to sell the film, which stars Christian Bale as a guy who becomes the reluctant saviour to a group of innocent school girls as well as some hardened prostitutes who take refuge at a cathedral during the horrific 1937 Nanking massacre. Ideally the filmmakers want to close a deal with a North American distributor in time for a year-end Oscar-qualifying release. The film opens December 16 in Asia. Finding the right home would help to find the right way to position the film, which will require delicate handling.

Full poster below.

Thompson on Hollywood

[poster via ThePlaylist]

This article is related to: Awards, Directors, Festivals, Genres, Headliners, Marketing, Oscars, Toronto, Period, Drama, Foreign, Christian Bale


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.