The New York Times Travel section continues its love affair with São Paulo, with an article about chic new shopping in the bohemian (and rapidly gentrifying) neighborhood of Vila Madalena. Of course, the article is written for travelers in the upper income bracket. Nevermind that they misspelled a few street names.

Vila Madalena (and neighboring Pinheiros) is definitely one of the most fashionable areas of the city for film folk. Many production companies are based there, in addition to the Brazilian MTV headquarters. I used to live in the area, and it's see-and-be-seen for lunch at Mercearia de São Pedro or when going out at night to StudioSP (one of the go-to spots for film premiere parties).

Meanwhile, I'm hoping my current neighborhood, Consolação, will stay off the NYT's radar for awhile yet. I've lived around here for a year and a half and it's already transformed pretty shockingly in this time. All the trendy new bars and restaurants opening up are only OK as long as I can still afford a drink or two!