Bonnie Hammer and Lauren Zalaznick Take on New Roles at NBC

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by Kerensa Cadenas
February 7, 2013 11:00 AM
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Bonnie Hammer will be taking on running the full NBCU’s cable portfolio. Hammer, who previously oversaw USA Network, Syfy, E!, G4, Cloo, Chiller, Universal HD, Universal Cable Productions and Wilshire Studios, will now also be overseeing  Bravo, Oxygen, Style, Sprout and TV One. All these will be under the new name Cable Entertainment Group.

Hammer has been very successful in her role and with revenue in 2012 of $4 billion and profits of $2 billion.

NBCU chief, Steve Burke:

I know that with this structure Bonnie and her team will maximize the power and profitability of this portfolio.  Bonnie is a natural business leader and a strong creative force.

Lauren Zalaznick, formerly in charge of Bravo, Oxygen and Telemundo, will now be EVP of NBCUniversal and will oversee business development for digital, mobile and social media, focusing on innovation and emerging technology. All of NBCUniversal’s digital assets, Daily Candy and Fandango will report to Zalaznick, who Burke describes as an “unique executive,” will also be involved in marketing within the Integrated Media group.

Both Hammer and Zalaznick start their new positions immediately.

Bonnie Hammer Takes Over NBCU's Larger Cable Portfolio; Lauren Zalaznick Refocuses on Digital (The Hollywood Reporter)

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