PepsiCo sponsored a Social Media Week panel on film industry and how social media is being used to engage women and build audience. Here are some highlights from panelists including:
* Melissa Silverstein, Co-Founder, Athena Film Festival
* Penelope Jagessar Chaffer, Multi award-winning documentary filmmaker, Toxic Baby
* Nekisa Cooper, Producer, PARIAH
* Alex Dubin, VP Digital Marketing, Mammoth
Bigelow's 80s movies were all indie films--THE LOVELESS (Pioneer films), NEAR DARK (DEG) and
Yes, and that trend for women buying more tickets continues in the 2012 report.
MPAA Theatrical Market Statistics 2012 - can be found if you Google the title. I can't post
I think her comparison to the music biz is shaky - a film director is much more like a record
2 Comments
Eliz Newton | February 16, 2011 6:26 AM
Really enjoyed the panel and thought you did a great job moderating! Thanks to all of you for such an interesting event...
sarahspy | February 16, 2011 4:27 AM
Melissa, you're such an inspiration! Glad to follow your continued work. :)