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Cross Post: Women Writing Pilots – Nice Work if You Can Get It

Television
by Neely Swanson
May 23, 2012 12:22 PM
2 Comments
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As in years past, it’s interesting to look at the scorecard for each network and compare it to the previous year.

ABC, which had fewer pilots produced by women in 2011 than 2010, a clear anomaly, was back in a leadership position. 36% of their 25 pilots were written by women. Women writers at this network are still funny, having written 42% of the comedy pilots, and are reasonably serious as shown by their 31% representation on drama pilots. For the last 3 years, ABC has taken a leadership position in attempting to be gender-blind.

CBS, is a bit more problematic, having slipped back to 2010 numbers. Of the 17 pilots produced, only 24% had women writers. Breaking it down further, women wrote only 11% of the 9 comedy pilots and 38% of the 8 drama pilots, both of which represent significant declines from 2011 (-11% in comedy and -22% of dramas). CBS is the most successful of the broadcast networks and has a woman as its president, but this kind of backsliding was totally unexpected. If Chuck Lorre were writing all or most of their comedy pilots, that kind of number might be expected, but he’s not and the ones they picked up to production were some of the weakest comedies out there. It’s a good thing that CBS doesn’t need anything because it looks pretty much like they’ve got nothing new and viable going into the 2012-2013 season (with the exception of “Golden Boy,” a drama that may be too character-driven for their brand).

CW continues to be a leader, both in the quality of their pilots and how many are written by women (holding steady at 50% for the last three years). Always on the bubble as a viable network, the CW usually has the clearest vision of their brand in scripted programming. It is hoped that Mark Pedowitz will be able to find the magic necessary to keep the netlet afloat.

FOX, like CBS, belly flopped this year, regressing to numbers as bad, and in some cases worse, than those of 2010. Only 19% of their 16 pilots were written by women (18% of their 11 comedy pilots and 20% of their 5 drama pilots). This represents an overall decline of 17% from 2011 (including a -20% decline in comedies written by women and -13% of the dramas). Not only are they unwilling to accept that women can write the kind of fire-breathing, adrenaline-pumped action that they believe is their trademark, but despite evidence to the contrary, they don’t think women can write the gross-out adolescent comedy that they think they excel at. They are wrong on both counts. I presume they forgot that “New Girl” (their one new comedy hit) and “Alcatraz” were written by women. Unlike CBS, scripted success (outside of animation) has so far been elusive.

NBC, like in several years preceding, is, once again behind the eight ball and took a shotgun approach to pilot season, hoping that some of the pellets will stick. Even if, as in years past, the pellets don’t stick, they, like ABC, have shown little gender bias. Of their 24 pilots, 42% were written by women, essentially the same as last year; 46% of their 13 comedies (a decline of 12%) and 36% of their 11 dramas (an increase of 16%) were written by women. A true hodgepodge of choices, ranging from awful to pretty damn good, at some point their fortune will improve.

Overall, it wasn’t a bad year; certainly not as bad as others originally led me to believe. CBS was disappointing this year but, as a consolation, it is likely that very few pilots will be called up to the Show this year because they already have a deep bench (to misuse a couple of sports metaphors). It is FOX that is particularly troubling because they have neither the bench nor the originality to justify shutting out (again with the sports metaphor) an entire gender from the line-up (you see the trend). 20th Television, one of FOX’s primary suppliers, is definitely not to blame as they produced a total 16 pilots for all the networks, almost 50% of which were written by women.

Mulling the failure of CBS and FOX to adequately consider women writers as a source of creativity for their networks is a low point for the 2012-2013 pilot season. But there is a high point, even though it seems snarky, because this year, more than most in the past, women wrote pilots that were every bit as awful as the men. For the first time in recent memory, or at least in my reading of pilots, women were allowed to be as bad and as mediocre as the men and that is the best measure of progress. So onwards and upwards (or downwards as the case may be) and let’s keep an eye out for everyone. And, as has been asked many times in the past, WHAT ABOUT WRITERS OF COLOR?

This article was originally written for Baseline Intelligence and was printed with permission from the author.

New TV Shows Created by Women for 2012-2013 (Women and Hollywood)

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Neely also writes a blog about writers in television and film at No Meaner Place.

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2 Comments

  • InternJack | June 14, 2012 1:34 AMReply

    BES, What do women want to watch?
    For years, women were the driving force behind soap operas and then for years more the driving force behind Sex and the City. At least they were the ones turning on the telly and then watching the shows. Then they went out and bought the soap and the sparkly telephone cover.

    What do women want to watch?

    I know what they're told that they are supposed to want to watch. They're supposed to be enlightened beings who choose their life rather than having it chosen for them.

    And yet.

    As I am reading the comments for the up coming Pixar movie, Brave? The one that is supposed to be about the very empowerment of choice vs expectations? I am reading the word "bitch".

    And they are NOT using it as the "new black" or as the technical term to describe the family dog.

    Nope.

    So I'm wondering what female generated and female centric programming looks like?

    Is it Oxygen, Oprah, or Lifetime.

    At least Spike tv has a goal.

    .

  • Bes | May 23, 2012 5:15 PMReply

    Interesting stats. The thing is the Corporate Media has conditioned their potential audience to expect "women's content" to be garbage punctuated every 5 minutes with tit and ass advertising. I don't know how you get around this. I look at women's programming as serving the function of consolidating a lot of really offensive content and advertising in one easily avoidable place. So I am glad more women writers are employed but if that means more women are writing scenes that string together a bunch of lingerie product placements I'm not excited. We also need more content that women audiences want to watch.

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