Disney fans on Tumblr, under the hashtag This Could Have Been Frozen, took the new image and redesigned Elsa representing different races and in different (and at times more practical) costumes.
One participant, Rachel McGuffin explained her motivations for the project.
I was feeling rather hopeless about Disney’s whitewashing the past Princesses so I went ahead and racebent their future white characters.
In the Disney Princess Brand--8 of the 12 princesses are white. This project really brings to light the severity of Disney's race problem and also shows them that they don't always have to go with the same generic white route.