After using her Best Actress win at the Oscars as a platform to call for more movies about women ("the world is round, people"), Cate Blanchett recently spoke out again on behalf of her fellow female thespians.
Often I find with female-lead films, that the budgets are smaller and the resulting box office is extraordinary," she said. "But it would be great if there were more films led by women that had that initial investment, because people want to see stories with women at the center.
Our ticket-sale analyses have shown that movies with a female protagonist earned 20% more on average than movies with a male protagonist. And, the number crunchers at 538 have also proven that films that pass the Bechdel test are more profitable.
Blanchett will be presented with Women in Film's Crystal Award for Excellence in Film on June 11.