It’s because it’s an all-black movie. There’s no major white roles in it at all. It’s one of the first all-black action pictures ever made.
This is a man who has made millions upon millions of dollars for the studios. He paid for the film and really thought he could get a studio to pay for prints and advertising, but when he pitched it he was told that they had no idea how to market the film.
Surprising to say the least. George Lucas can't get a passion project made. And all they had to do was distribute and market it.
And I showed it to all of them, and they said, ‘Noooo. We don’t know how to market a movie like this.’ It’s not green enough.
How many times have women heard the line - we don't know how to market this?
George Lucas’ Red Tails Travails Highlight Hollywood’s Racism (Media Bistro)
Bigelow's 80s movies were all indie films--THE LOVELESS (Pioneer films), NEAR DARK (DEG) and
Yes, and that trend for women buying more tickets continues in the 2012 report.
MPAA Theatrical Market Statistics 2012 - can be found if you Google the title. I can't post
I think her comparison to the music biz is shaky - a film director is much more like a record
13 Comments
Frak | January 15, 2012 12:22 PM
The issue here is the international markets. Those now make up 60 percent of the potential profits. The truth is, internationally speaking, other countries don't care about American civil rights/racial issues. Everybody knows that Lucas lost his mind, and his grasp on reality around 1985.
Rhetologue | January 13, 2012 4:30 AM
You know, I think George Lucas used his force to market Red Tails! Check out my article on the matter http://wp.me/p1GLm3-7h
Csoveroski | January 12, 2012 10:00 AM
if anyone knew what this movie is about it, it only highlights and shows off the pride this particular group had for fighting the war and serving with their fellow soldiers. i've seen the trailer, and it looks really emotional and suspensful.
Miguel | January 11, 2012 3:42 PM
Let's see: Lucas is a billionaire and he's having problems finding distribution? His best friend, Francis Ford Coppola, has American Zoetrope. His other best friend, Steven Spielberg, sort of has Dreamworks and Lucas, he has Lucas Films or Lucas Arts or whatever it is. It seems Mr. Lucas is lost in his own mythology.
Soraya Chemaly | January 11, 2012 2:26 PM
This is turning out to be a depressing day all the way round. Spent the morning trying to politely and then not so politely explain racism/sexism/privilege in culture and media. This is a good example.
Artxuleta | January 11, 2012 1:21 PM
After watching this you'll say, "I did not see that coming!"
http://vimeo.com/7761485
Expertly shot & edited. Done with so much insight & attention to detail that most women who see it can't believe it was created by a man.
http://www.imdb.com/name/nm0033811/
jeff, great job on your short.
> very clean. i am impressed
> peace
http://www.imdb.com/name/nm1843310/
Candice Frederick | January 11, 2012 12:42 PM
Wow....and imagine if it was a black female action movie. They would be hard pressed for that one too.
Larry | January 11, 2012 12:04 PM
After Jar Jar Binks, no one wants to fund Lucas' racist stereotypes of blacks and other minorities (the Sand People = Hispanics; the slaveowner who "owned" Darth Vader's mother = Jews). Who can blame anyone for not funding such bigotry?