Hollywood is So Racist That Even George Lucas Can't Get a Movie Made

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by Melissa Silverstein
January 11, 2012 11:20 AM
12 Comments
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George Lucas is rolling out his new film Red Tails about the Tuskegee Airmen and he went on The Daily Show to talk about how hard it was to get the film made.  He didn't mince words when talking about why he couldn't get a distributor for the film.

It’s because it’s an all-black movie. There’s no major white roles in it at all. It’s one of the first all-black action pictures ever made.

This is a man who has made millions upon millions of dollars for the studios.  He paid for the film and really thought he could get a studio to pay for prints and advertising, but when he pitched it he was told that they had no idea how to market the film. 

Surprising to say the least.  George Lucas can't get a passion project made.  And all they had to do was distribute and market it.

And I showed it to all of them, and they said, ‘Noooo. We don’t know how to market a movie like this.’ It’s not green enough.

How many times have women heard the line - we don't know how to market this?

George Lucas’ Red Tails Travails Highlight Hollywood’s Racism (Media Bistro)

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More: Racism, Marketing

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12 Comments

  • Frak | January 15, 2012 12:22 PMReply

    The issue here is the international markets. Those now make up 60 percent of the potential profits. The truth is, internationally speaking, other countries don't care about American civil rights/racial issues. Everybody knows that Lucas lost his mind, and his grasp on reality around 1985.

  • Sid | January 31, 2012 11:52 AM

    The issue here is racism, you moron.

  • Rhetologue | January 13, 2012 4:30 AMReply

    You know, I think George Lucas used his force to market Red Tails! Check out my article on the matter http://wp.me/p1GLm3-7h

  • Csoveroski | January 12, 2012 10:00 AMReply

    if anyone knew what this movie is about it, it only highlights and shows off the pride this particular group had for fighting the war and serving with their fellow soldiers. i've seen the trailer, and it looks really emotional and suspensful.

  • Miguel | January 11, 2012 3:42 PMReply

    Let's see: Lucas is a billionaire and he's having problems finding distribution? His best friend, Francis Ford Coppola, has American Zoetrope. His other best friend, Steven Spielberg, sort of has Dreamworks and Lucas, he has Lucas Films or Lucas Arts or whatever it is. It seems Mr. Lucas is lost in his own mythology.

  • Teach 101 | January 25, 2012 12:48 AM

    He's not lost in his own mythology, but admitting truth-something you can't see because you're just another butt-hurt fanboy angry at Lucas for not making the movies you wanted with prequel trilogy, and looking to beat up Lucas now because of Red Tails! All I can offer you (and everybody else here) is this little reasoned rebuttal to your smirking, sneering, attitude:

    Why I Love The Phantom Menace

  • Jim | January 11, 2012 8:53 PM

    You do understand that there's a difference between Dreamworks, LucasFilms, and a distributor, right? In case you're confused, drop Star Wars into your DVD player and tell me what logo comes before the LucasFilms logo. I'm betting it's 20th Century Fox -- otherwise known as "the distributor."

    There are many movie houses... Distributors, not as many.

  • Soraya Chemaly | January 11, 2012 2:26 PMReply

    This is turning out to be a depressing day all the way round. Spent the morning trying to politely and then not so politely explain racism/sexism/privilege in culture and media. This is a good example.

  • Bolo | January 15, 2012 12:18 PM

    I'd like you to explain that again. I'm quite curious to see how you would define racism and privilege.

  • Candice Frederick | January 11, 2012 12:42 PMReply

    Wow....and imagine if it was a black female action movie. They would be hard pressed for that one too.

  • Larry | January 11, 2012 12:04 PMReply

    After Jar Jar Binks, no one wants to fund Lucas' racist stereotypes of blacks and other minorities (the Sand People = Hispanics; the slaveowner who "owned" Darth Vader's mother = Jews). Who can blame anyone for not funding such bigotry?

  • Mike | February 6, 2012 6:18 PM

    Shouldn't the sand people be middle easterns? just saying...

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