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The Super Bowl is gearing up to be one big commercial for the big Hollywood boy flicks that will premiere throughout the year.
It's not like women don't watch the Super Bowl. They do. And women's viewership is actually up over the last decade. According to Ad Week, for the 2008 Super Bowl 45.8 million of the viewers were male and 37.7 million women watched the game.
Variety is reporting that at least 13 movies will have commercials during the game and pre-game shows where the ads cost $3 million for 30 seconds. The films that have bought spots include: Transformers: Dark of the Moon, Super 8, Thor, Captain America: The First Avenger, Pirates of the Caribbean: On Stranger Tides, Cowboys and Aliens, Priest, Kung Fu Panda 2, Battle: Los Angeles, Limitless, Rango and The Eagle.
The only film that has any potential appeal to women is Just Go With It starring Adam Sandler and Jennifer Aniston.
It's also kind of funny that Glee will be the show that follows the game. Doubt we'll see any ads that appeal to the Glee audience during the game.
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Sorry i missed you Melissa. Have another one soon!
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1. Actually, it is REALLY important to think about the impact the stories we tell have on feminism,
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It is ill advised to make judgments about a film based on whether it is good or bad for feminism (or
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3 Comments
Melody | January 23, 2011 8:50 AM
It seems incredibly odd that Glee would even follow the Superbowl at all - considering it's not like they desperately need the ratings and because the many grown men and women who enjoy football have negative interest in singing teens.
I wish the Superbowl would just go with all funny commercial and movie spots. They're so much more memorable! I also wouldn't mind seeing another spot like the Betty White Snickers ad that went viral last year.
Sam | January 22, 2011 4:25 AM
Yes, but if you read this week's Entertainment Weekly, there is an article about the Glee post-Super Bowl episode. It says that they are opening with a cheerleader number that involves lots of butt-shaking and other tricks specifically designed to keep men watching the Super Bowl. I felt upset after reading the article. To gain a new fanbase, do you have to alienate the old?
Anonymous | January 21, 2011 9:42 AM
It is worth noting that most of those films have massive budgets and are able to purchase those timeslots. Most films geared toward women do not have that kind of money. Also, these films may very well appeal to women. If it is a stereotype to assume only men watch football, why is it not a stereotype for only men to watch Thor or Kung Fu Panda 2?
Also, why would there need to be any Glee audience ads during a football game?