Click to Skip Ad
Closing in...

Panel Alert: How Social Media Can Be used to Help Build the Women's Audience for Films

Women and Hollywood By Melissa Silverstein | Women and Hollywood February 7, 2011 at 1:26AM

I'm going to be moderating and participating on this panel sponsored by Pepsico in advance of the Athena Film Festival later this week. Event Title: “How Social Media Can Be used to Help Build the Women's Audience for Films”Event Date: Tuesday, February 8 from 3-5pm ETEvent Location: People & Society Hub at Paley Center for MediaEvent Description: With the multiplexes focused on films that are targeted at young men it is quite a challenge to build an audience for a film that targets women. Social media is one growing area of focus that has helped studios, producers, distributors and marketing experts reach the female demographic which in actuality buys 55% of the tickets. This panel will discuss the unique challenges facing films that are targeted at women and how social media can help make a film a success. Panelists will include: · Melissa Silverstein, co-founder of the Athena Film Festival, founder of Women and Hollywood (panelist and moderator) · Alex Dubin is VP, Digital Marketing at Mammoth Advertising· Penelope Jagessar Chaffer, award winning documentary filmmaker, writer and children’s environmental health advocate· Nekisa Cooper, producer, Pariah, which recently played at the Sundance Film Festival and was sold to Focus Features
2

I'm going to be moderating and participating on this panel sponsored by Pepsico in advance of the Athena Film Festival later this week.

Event Title: “How Social Media Can Be used to Help Build the Women's Audience for Films
Event Date: Tuesday, February 8 from 3-5pm ET
Event Location: People & Society Hub at Paley Center for Media
Event Description:

With the multiplexes focused on films that are targeted at young men it is quite a challenge to build an audience for a film that targets women. Social media is one growing area of focus that has helped studios, producers, distributors and marketing experts reach the female demographic which in actuality buys 55% of the tickets. This panel will discuss the unique challenges facing films that are targeted at women and how social media can help make a film a success.

Panelists will include:
· Melissa Silverstein, co-founder of the Athena Film Festival, founder of Women and Hollywood (panelist and moderator)
· Alex Dubin is VP, Digital Marketing at Mammoth Advertising
· Penelope Jagessar Chaffer, award winning documentary filmmaker, writer and children’s environmental health advocate
· Nekisa Cooper, producer, Pariah, which recently played at the Sundance Film Festival and was sold to Focus Features

Sign up here to attend.

UPDATE: The panel will be streamed on the Social Media Week site here.


E-Mail Updates