The term is also a lot of pressure to be and act a certain way and those pressures only fall on women. It's like you have this one little window in the snow of Utah and you need to make the most of it or it could all disappear. Talk about pressure. It can help you break out, but it can also be a burden, as 2007 "it" girl Jess Weixler told the LA Times.
Somebody christens you as the 'It' girl, but for some reason, I didn't strike while the iron was hot," said Weixler, 30, who since her Sundance premiere has stuck mostly to theater and appeared in only a few tiny indie films. "I was very wide-eyed then and maybe became a bit shy from all the pressure. I was, like, 'This was great, thank you so much,' and then I retreated back into my New York theater world."
I remember that Carey Mulligan was the "it" girl when she arrived a couple of years ago in 2009 for An Education. Then Jennifer Lawrence was the "it" girl in 2010 with Winter's Bone. Last year there was Elizabeth Olsen who came with multiple movies including (Martha, Marcy, May Marlene), Brit Marling (Another Earth and Sound of My Voice) and Felicity Jones (Like Crazy).
This year there seems to be three potential it girls and this seems to be some kind of bizarre press competition. Gina Rodriguez of Filly Brown, Lizzy Caplan of Save the Date and Bachelorette (who by the way has been doing great work for years) and Ari Graynor of For a Good Time Call and Celeste & Jesse Forever.
I think it's great that we are getting stories about women doing good work in films. And I guess I should be happy that there is a non-white potential "it" girl. I just wish there was a better term for "it."