The story with Hollywood movies is that films open big in their first weekend and then drop off precipitously in their second weekend as a film opening takes the box office crown. That is not the case with The Help. It is the second film this year -- the first being True Grit in January -- to rise to first place in its second week of release. (Box office experts also noted that The Blind Side, which this film is being compared to in terms of audience, budget and potential awards, also rose to number 1 after its initial release.) The film has also bested the recent August releases of Julie & Julia and Eat, Pray Love -- films with big stars (Meryl Streep, Amy Adams and Julia Roberts) also based on widely read books.
- By Melissa Silverstein
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- August 22, 2011 2:00 AM
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- 0 Comments
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I liked what she said about women going in and demanding the position of directing these films. I
I think KB is technically indie because her films aren't usually studio-financed, but yeah, I
If you build it...they will come.
I also would like to know where studio executives get their data for opening weekend demographics
How is "Amy Pascal: I have begged Kathryn Bigelow to make Spiderman, James Bond anything I can