The reason why they are nervous is because of the graphic subject matter of the book as well as the ads which are clearly dark and cutting edge. The tag line is the "feel bad" movie of Christmas. Doesn't give you a lot of cheer during the holiday season. I think women can handle cutting edge ads, but if you are targeting women and want them to see the film, especially women who really liked the book because those are the ones who will start your much needed word of mouth, you need to get them in the theatre and not piss them off.
This is the commercial I saw on Sunday night during The Good Wife. This one heavily focuses on Lisbeth. Tell me you aren't excited to see this.
hat tip The Playlist
The Lisbeth Salander roll out continues now with a new clothing line from H&M. Hopefully you don't have to be waif-like to fit into them.
Here's what I had to say about the facination with Lisbeth Salander:
Melissa Silverstein, editor of the blog Women and Hollywood, says Lisbeth is a perfect antidote to the preponderance of imperiled women we see on-screen (see: every female character in this summer’s blockbusters) and an intellectual breath of fresh air. “I think people are tired of seeing the same cookie-cutter women on the screen,” she says.
“This is a character that fights back. She’s smart, and she really doesn’t give a s - - t what people think of her. It’s really refreshing. And she comes from a book that resonated with people all over the world.”
- By Melissa Silverstein
- November 2, 2011 1:54 AM
- 2 Comments