Women and Hollywood

Will The Hunger Games Be The First Real Female Franchise?

Blogs

In a little less than two days the film based on the first book of The Hunger Games trilogy will hit the big screen. Already over 2,000 screenings on Thursday night are sold out and theatres are adding 3am screenings to accomodate the huge appetite for this film.

By Melissa Silverstein
|
March 21, 2012 11:04 AM
|
37 Comments

More:

Sundance 2012 Success Story: Ava Duvernay

Blogs

One of the biggest success stories out of Sundance is Ava Duvernay.

By Melissa Silverstein
|
January 31, 2012 7:13 AM
|
1 Comment

More:

Is Haywire a Game Changer?

Reviews

I know I am dating myself when I can say that I knew nothing about MMA - mixed martial arts - before I saw the film Haywire. I'm not the kind of person who tunes in to see women beat each other up in cages or in arenas or quite frankly anywhere. Not my kind of thing.

By Melissa Silverstein
|
January 19, 2012 11:55 AM
|
23 Comments

More:

Hollywood is So Racist That Even George Lucas Can't Get a Movie Made

Blogs

George Lucas is rolling out his new film Red Tails about the Tuskegee Airmen and he went on The Daily Show to talk about how hard it was to get the film made. He didn't mince words when talking about why he couldn't get a distributor for the film.

By Melissa Silverstein
|
January 11, 2012 11:20 AM
|
13 Comments

More:

New Interesting Poster for The Iron Lady

Blogs

I like this one.

By Melissa Silverstein
|
January 11, 2012 10:10 AM
|
0 Comments

More:

The Failed Experiment - The Departure of Disney Marketing Chief MT Carney

Blogs

Disney tried to shake up it's marketing a year and a half ago when they brought in NY marketer MT (Marie Therese) Carney, a woman with absolutely no experience marketing films. They wanted to think out of the box.

By Melissa Silverstein
|
January 9, 2012 10:47 AM
|
1 Comment

More:

Sony's Woman Problem

I for one am psyched to see The Girl With the Dragon Tattoo (which I will be seeing later today.) But not all women are excited according to a piece last week in Vulture. Sony seems to be nervous that the film is not tracking well among women, which is one of the reasons why they are opening it up a day early because they need to build word of mouth. And remember that this is an R rated movies so the young teenage boys are not the target

The reason why they are nervous is because of the graphic subject matter of the book as well as the ads which are clearly dark and cutting edge. The tag line is the "feel bad" movie of Christmas. Doesn't give you a lot of cheer during the holiday season. I think women can handle cutting edge ads, but if you are targeting women and want them to see the film, especially women who really liked the book because those are the ones who will start your much needed word of mouth, you need to get them in the theatre and not piss them off.

By Melissa Silverstein
|
December 19, 2011 12:30 PM
|
8 Comments

More:

Meryl on the Narrowing of the Film Audience

Video

There are not many people who can get away with saying that the film business has basically thrown away everyone except for teenage boys, but that's exactly what Meryl Streep did last night on 60 Minutes.

By Melissa Silverstein
|
December 19, 2011 10:19 AM
|
4 Comments

More: