Tangerine Entertainment, a production company and community builder for female filmmakers, has launched the Juice Fund. It will provide community involvement and a direct way to support women directors and their films.
The fund will be generated by a crowd-sourcing model, allowing tax-deductible donations of any amount are accepted alongside a partnership with New York Women in Film & Television.
Amy Hobby, one of Tangerine's founders, spoke about the Juice Fund.
The Juice Fund is an integral part of our mission to raise awareness for the lack of narrative women directors, to provide audiences the opportunities to support them, and to give them the resources necessary to make their stories come to life.
The initial goal is to raise is $25,000 to provide the following (from the press release):
Rewarding -- Ten participating US festivals will present cash Juice Awards to female narrative feature directors. This acknowledges the filmmakers and their work and encourages programmers to include and recognize more narrative features by women.
Mentoring -- Juice Awards come with five hours of consultation by Tangerine principals Amy Hobby and Anne Hubbell and other industry veterans, including introductions, festival and distribution advice and guidance on future projects.
Building Community -- A series of meet-ups for women directors at film festivals and industry events will provide opportunities for emerging talent to mingle with industry veterans, fostering peer-to-peer support.
The first Juice award will be given at the Woodstock Film Festival in October. You can find out more about or donate to the Juice Fund here.