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The Help at Cinema Con

Women and Hollywood By Melissa Silverstein | Women and Hollywood March 31, 2011 at 2:06AM

As usual, it's going to be a quiet summer for women centric films from the studios. The big studio film that will target the female demographic is The Help. Dreamworks brought in several members of the cast including Viola Davis, Octavia Spencer, Bryce Dallas Howard and Emma Stone to Cinema Con in Las Vegas to help get the theatre owners excited about the film. I'm sure it was quite a change to have a preview of a heartfelt drama in between all the summer sizzle. I'm very excited about seeing Octavia Spencer and Viola Davis as leads on screen.
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As usual, it's going to be a quiet summer for women centric films from the studios. The big studio film that will target the female demographic is The Help. Dreamworks brought in several members of the cast including Viola Davis, Octavia Spencer, Bryce Dallas Howard and Emma Stone to Cinema Con in Las Vegas to help get the theatre owners excited about the film. I'm sure it was quite a change to have a preview of a heartfelt drama in between all the summer sizzle. I'm very excited about seeing Octavia Spencer and Viola Davis as leads on screen.

Cinemablend's Katey Rich was in the audience and she was impressed with what she saw.

Obviously a sizzle reel of clips and behind-the-scenes footage cut together for an industry convention is no demonstration of whether the movie is good or bad, but I wasn't the only one impressed by what we saw from The Help...The reel they cut together for the presentation focused a lot of the drama-- lots of tears, lots of hints at the civil rights importance of what Skeeter does, and some beautiful photography of small-town Mississippi where they shot the movie.

I'm putting the book at the top of my list and I am very excited for August 12.

Cinema Con: The Help Brings History, Humor, And Female Strength To Summer Movie Season (Cinemablend)

Viola Davis & Cast Of “The Help” Show Footage Of Film At CinemaCon & Audience Approves + Pics (Shadow and Act)

This article is related to: Octavia Spencer


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