In a side by side comparison of the new U.K. image and the U.S. poster, it looks to anyone with eyes that McCarthy's face and neck were massively photoshopped to make the actress appear at least 30 pounds lighter. And this photoshop job really makes no sense since we all know what McCarthy looks like and she has always embraced who she is and her weight. (Update: We are also concerned that the US poster looks doctored too.)
So what's the point?
A British entertainment blog, The Shiznit, discussed the hack photoshop job at length.
This is one of the worst Photoshop jobs I have ever seen but it's not just offensively bad craftsmanship -- the intention behind it is downright nasty.
We completely agree. The best revenge for all the fat haters will be when The Heat is wildly successful at the box office. Because it will prove we all love Melissa McCarthy exactly how she is.
'The Heat' Under Heat For Melissa McCarthy Photoshopping in Poster (The Hollywood Reporter)
What Happened To Melissa McCarthy's Face In The UK Poster For "The Heat"? (Buzzfeed Entertainment)