Some days I think we should give Hollywood the big middle finger because why should we go and spend our money when we get nothing in return. This summer box office season is so bad on the women front that it is not even the 4th of July and I want it to just be over. I am sick of superheroes and their complexes.
But because we love movies and we believe that culture matters we still give a shit and so that means we can't give up on the movies even though it seems that movies have given up on us. That's why this weekend is important.
This weekend is the ONE FUCKING WEEKEND THIS SUMMER WHERE WOMEN ARE THE STARS. Have you been watching TV this week? Commercials for The Heat are everywhere. This is it people. This is where we prove again, probably to just ourselves, that we want to see women at the movies. That we think that movies about women matter. That women are funny.
It sucks to have your whole gender's future at the movies is represented by the success of this film. Actually, I think it is more important for the film not to fail. Because it does not seem that success is getting us anywhere, but damn if it fails we will hear about The Heat forever. Every pitch will end with, well, the Heat couldn't open so we aren't doing any movies about women or some variety of that misogynistic bullshit.
While this site may be a constant call to arms we don't do many ACTUAL call to arms. This weekend is one. This movie will be playing in your neighborhood. It will be on 3,000 screens - still less than the big boy flicks - but it will still be everywhere.
So you and everyone you know needs to go.